Dr. Christopher C. Odom, MFA, PhD
Dr. Christopher C. Odom, MFA, PhD
Award-Winning Filmmaker 🏆 Digital Media Researcher 🎓 (DEI) Diversity, Equity, & Inclusion Activist ⚖️ Social Media Marketer 📱 Communication & Culture Advocate 🗣️ MFA Film & Television 🎥 PhD Texts & Technology 💻

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Through the lens of the justice for Gorge Floyd protests, my dissertation offers a critique, consultation, creation, and contribution to the visual imagery emerging from the digital activism of social movements. Built upon a foundation of counterpublics, critical race counterstory, counternarratives, the Black public sphere, rhetorical-cultural narrative, rhetorical-cultural memory, visual social semiotics, hashtag activism, and media framing and schemas, I engage in a rhetorical-semiotic-technocultural analysis of the justice for George Floyd protests, as a social movement. I position myself as a visual specialist artist, activist, academic, and advisor for social movements engaged in social justice and social change. I argue that culture, as moderator, traversed the rhetorical-semiotic-technocultural messaging of the visual imagery emerging from the digital imagery of the justice for George Floyd social movement which motivated global citizens to take to the streets to demand social justice and social change. Drawing upon the justice for George Floyd movement, I offer artists, activists, and academics ten activist strategic propositions for the preservation of the cultural narrative, memory, and history of social movements which may utilize visuality to withstand social movement backlash.

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Tags:digital activism dissertation doctoral thesis George Floyd ph.d. phd rhetorical-cultural memory rhetorical-cultural narrative social movements visual imagery visual social semiotics

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Dr. Christopher C. Odom, MFA, PhD

Dr. Christopher C. Odom earned his PhD in Texts & Technology, Digital Media at the University of Central Florida; his MFA in Film and Television from the University of California, Los Angeles; and his BA in Film and Video Production from Georgia State University.

Throughout Dr. Odom’s 30-year career in the entertainment industry, as a filmmaker, Dr. Odom has produced, directed, written, shot, and/or edited +500 short and longform creative projects. In addition, for over a decade as a Course Director at Full Sail University, Dr. Odom has supervised and developed an additional +500 student short scripts and films.

A published author and domestic and international award-winning filmmaker and voiceover talent, Dr. Odom’s work has appeared in major cities worldwide, including Cannes, Berlin, Tel Aviv, New York, and Los Angeles.

A former story analyst for Creative Artists Agency and a member of the Writers Guild of America Independent Writer’s Caucus, Dr. Odom’s directing, producing, writing, cinematography, editing, and on-camera credits include feature films with international distribution through Entertainment One, promos and trailers for the nationally televised ITVS-produced PBS series Independent Lens, and aviation news stories for Airborne-Unlimited on the Aero-News Network.

Dr. Odom recently finished his short documentary film “Justice for George Floyd: The Tipping Point?” about the visual imagery emerging on social media from the Justice for George Floyd Protests, as a social movement. He is currently in postproduction on the feature documentary version of the same film.

Learn more about Dr. Odom’s background on LinkedIn.

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